SEO

Primary tool to promote on the internet

If you own a webpage, it’s success is mostly set by it’s attendance. It is no surprise, that it’s biggest source are search engines. Majority of the users come to your page via hypertext link from a search engine result. But if your webpage is found, you haven’t won yet. The poll results indicate, that only small part of users goes further than the first page. That means it is necessary for your page to be on the first page. That can be achieved by good SEO. This is an easy way to attract new visitors without further advertisment, like the internet banners. We can consider SEO the primary tool of internet propagation.

How it works

SEO stands for Search Engine Optimization. The primary goal of this optimalization is to make your page appear in the front of search results of various search engines, such as Google, Seznam, Atlas, Centrum and others. These engines, based on different algorithms, rate some websites better than others. The goal of SEO is to adjust the content and technical layout of the Internet presentation to fit these algorithms.

Process

When implementing any Internet solution, good analysis of your requirements is a solid base, on which we can build further. In case of SEO, it is necessary to select proper keywords in conjunction of your company’s area of expertise, for which the optimalization should be made. The next thing is an audit of the technical layout of your presentation, the flaws are fixed and the content optimalization follows. SEO can also include backlinking, and another techniques.
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